We live yoga. Every piece of Alo Yoga we design comes from our practice—what we need and want, always with the goal of perfecting forward, contemporary pieces that work from studio to street.
It’s at the core of why we do what we do at Alo—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
That’s why Danny Harris and Marco DeGeorge started Alo in 2007—to spread good: to anyone who is experiencing the transformative power of yoga, to the world’s best yogis like Talia Sutra, Ashley Galvin, and Dylan Werner who wear Alo to practice because it’s the only line that actually elevates their practice, to the celebrities and the fashion-forward who wear Alo because it’s the perfect street brand, comfortable, contemporary and decidedly not just for the mat.
ALO’S TECHNICAL INNOVATION SUPPORTS MINDFUL MOVEMENT
The better our line performs, the deeper yogis can go with their practice, and the more profound the effects of yoga are in their lives. A team of technical engineers research and develop new pieces that continue to evolve performance yogawear forward to the future. Each piece compresses, lifts and shapes the body, while keeping muscles warm, enabling the wearer to perform at their maximum. Everything is anti-microbial and dry-wicking.
CREATING GARMENTS THAT CARRY OVER TO THE STREET
Alo takes mindful movement one step further: a beautiful life celebrated with beautiful design. Capturing what’s trending in contemporary fashion with both the women’s and men’s collections makes it so Alo can travel beyond the studio. Luxury meets performance in every collection
MINDFUL MOVEMENT CARRIES OVER TO LIFE AT ALO
Where there’s a solar-powered office, yoga five days a week for employees at our on-site gym, organic food trucks, electric-car charging stations, an advanced recycling program that reduces waste to that of a small household, and meetings outside by the fountains in our meditative Zen garden. We have a gong. And we use it. Our stores are designed to be places to commune—people and ideas mingle over organic juice, kombucha and coffee. And the airy yoga studio and roof deck at our Beverly Hills flagship store is where it’s really happening. There’s even a super-sized cosmic mural on one wall—come by for some astral travel (or just to take an Instagram pic).
#ALOYOGA: STYLE INSPIRATION FROM OUR FANS
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