While we’re enthusiasts of living in the present moment, we also think that recognizing your wins and honoring the path traveled to get there is important too.
For this reason, we’ve decided to take a mid-year pause to reflect on where Alo began, find gratitude in the community that’s joined us along our journey to today, and throw one heck of a party in celebration of it all.
Aloversary 2022 marks our very first festive commemoration of all things Alo and as such, means quite a great deal to us. Since day one, we’ve been inspired by how yoga alters the way we think, feel, and see both ourselves and others — both the physical practice and spiritual principles invite us to humble ourselves, extend love and kindness to our neighbor, and to focus on one breathe at a time. Yoga changes the vibration of the world and we’ve seen that in real-time since Alo’s first day.
Sewn into Alo’s very first pair of leggings was a mission to inspire more people onto their mats and into a practice of mindful movement. What began with activewear of a higher purpose has now evolved into a holistic lifestyle brand offering cutting-edge clean beauty, expert-level gear, a leading online fitness and mindfulness platform, and new (and classic) apparel that continues to change the face of fashion (and NYFW) — more avenues to support the greater ambition of total wellness.
Just as our product categories have expanded, so has our global community. Through our weekly (and free) virtual programming, our #ClubAlo hosts from around the globe, and our (rapidly) growing Sanctuaries, Alo has had the honor of sharing the yoga and mindfulness practices that fuel our fire with so many new faces as well as welcomed in new insights from like-minded people in every nook and cranny of planet Earth.
Our newest endeavor into the metaverse on Roblox with the Alo Sanctuary has allowed us to expand our reach (with over 25 million visits to be exact) with a first-of-its-kind offering rooted in mindfulness. This venture, alongside others, has funded Alo Gives, our 501(c)(3) nonprofit organization that supports children with free mindful movement resources to use in the classroom and at home.
In honor of the unity, community, and wellness we’ve built together over the past years, we decided we’d have a little (jk, it’s massive) celebration — an Aloversary celebration. And when we’re talking about celebrating Alo in all of its glory, of course we had to involve each and every offering of our brand, with 20% off sitewide — no yoga mat, legging, or Magnesium Spray left untouched.
Today marks day 0 with only the VIPs allowed in on the action, so we highly recommend joining the Alo Fam with an easy-as-pie email sign-up and celebrating the brand-new holiday with us — our gift to you!
HOW LONG WILL ALOVERSARY LAST?
Just like our tennis skirts, we like to keep things short and sweet (also because styles are not forecasted to stay around very long). Aloversary 2022 opens to VIPs with a code (available through email sign-up!) on Monday, May 9th, opens to the public on Tuesday, May 10th, and offers a final, last call on Friday, May 13th.
WHAT PRODUCT IS INCLUDED IN ALOVERSARY?
As a celebration of all things Alo, it’s only right if we include all things Alo. From men’s to women’s to beauty to Alo Moves, count on sweet, limited-time discounts on our full repertoire of offerings.
P.S. We’ll be releasing two new capsule drops this week, so grab what you can now, and tune in later for some can’t-miss newbies.
HOW DO I SHOP ALOVERSARY?
Online and online only! For those who may not yet now, shopping online at aloyoga.com is the #1 way to secure your goods, and this sale is no exception. Find easy to browse categories, simple to sort collections, and updates on all the newness in one place.
WHAT’S IN OUR ALOVERSARY CART?
If you’re looking for some insider info on how to shop the Aloversary sale, you’ve come to the right place. There’s steals on steals to be had and we’ve compiled a little cheat sheet so you can snag the best of the best before they’re gone.
BEST WORKOUT SET: High Waist Airlift Suit Up Legging + Airlift Suit Up Bra
BEST ESSENTIAL BRA: Wellness Bra
BEST ESSENTIAL LEGGING: High Waist 4-Pocket Utility Legging
BEST ESSENTIAL SHORT: High Waist Biker Short
BEST FLARE LEGGING: High Waist Zip It Flare Legging
BEST LOUNGE SET: Velour Glimmer Scoop Neck Bra + Velour Glimmer Full Zip Hoodie + Velour Glimmer Wide Leg Pant
BEST TENNIS SKIRT: Mesh Flirty Tennis Skirt
BEST STATEMENT SET: Vapor Gradient Dusk Take Charge Bra + Vapor High Waist Gradient Legging
While those happen to be our faves, nothing is off limits — this is a celebration of all things Alo, after all! Head over to our homepage to shop new arrivals, bestsellers, and everything in between before our very-first Aloversary wraps (or the early bird shoppers seal the deal)!