The ocean plays a central role here at Alo—not only is it quintessentially California and part of our company ethos (we're talking about the "o" in Air Land Ocean), but it's also the inspiration behind some of our most major summer styles. Like leggings with side twist details inspired by shell structures, lightweight and translucent jackets reminiscent of liquid fluidity and prints that mimic the flow of water. Get a closer look at some of our faves, then shop the video, below.
"Our name, Alo, is partially grounded in the ocean, so we are always drawn in a water direction for summer. We believe in its nurturing environment. Being so close to the ocean in Southern California is a daily reminder of its gift—it has a soothing, calming, cooling effect, especially in the summertime. Color, textures and visual bliss sums up how we think about these ocean-inspired styles."
- Mystika Jones, Creative Director, Design